Where sales, marketing, and culture intersect

A complete CRM solution tailored specifically to the needs of cultural institutions. With the KultúrApp mobile application, you can connect your audience with your institution more efficiently than ever before. This way, you can understand and inspire your target audience in an entirely new way.

INTERESTED

With KultúrApp, we offer a solution package that seamlessly connects your audience, CRM system, and website within one application. This allows you to simultaneously enhance the efficiency of your institution’s marketing and communication activities while increasing audience satisfaction.

With a modern and user-friendly interface, users can easily access all essential information about the institution, performances, or the integrated loyalty program, thereby increasing audience engagement. Moreover, KultúrApp supports ticket management, integrating not only the purchase process but also providing one-click access to all ticket details after the purchase.

Within the cultural CRM application’s loyalty program, viewers can provide their preferences, enabling personalized communication conducted by the CRM system. The freshly collected data can not only enhance communication but, with the help of the CRM system, analyze purchasing habits and formulate unique offers.

Why did we create a cultural CRM system?

In the management of cultural institutions, various institution- and customer-specific needs may arise, which are not, or only partially, covered by products known in the market. Since it is essential for these systems to operate not only in a user-friendly manner but also with a strong customer-centric approach, at Grepton, we have created the KultúrApp – making the management of various cultural institutions highly efficient with the following tools:

Institutional Benefits

Outstanding, targeted communication
Encouraging ticket purchases
Managing loyalty programs
Collecting profile data
Brand strengthening and commitment
Direct website connection and integration with the CRM system

Audience Benefits

Directly accessible news and content
Easy ticket purchase and management
Route planning
Loyalty program details
Exclusive content
User-friendly interface

OperApp

A joint development between project Grepton and the Hungarian State Opera, this is an app where sales, marketing and culture meet. Opera also offers its users a range of extra services and discounts as a personalised application of its loyalty programme.